Restyling Pentoladoro logo
Pentoladoro asked me to redesign the logo, in order to give it a fresh and original look, with a touch of colour and something that connects it to Sicily.
The client has wished to maintain the shape of the house composed by the cutlery symbols already present in the previous logo. So I worked on different concepts and I finally I created a colourful decoration inspired by the Ceramica di Caltagirone, a type of ceramics made in the Sicilian city, one of the best known in the world.
The client has wished to maintain the shape of the house composed by the cutlery symbols already present in the previous logo. So I worked on different concepts and I finally I created a colourful decoration inspired by the Ceramica di Caltagirone, a type of ceramics made in the Sicilian city, one of the best known in the world.
The decoration has lemons, flowers and leaves coloured with the typical color tones of the famous pottery. I placed it on the top of the house, as an over-door decoration.
I also changed the font type and its colour into a warm grey. The deep black is no more present; the cutlery and the subtitle are now dark grey.
I also changed the font type and its colour into a warm grey. The deep black is no more present; the cutlery and the subtitle are now dark grey.
I created the ecommerce website on Squarespace platform, curating the design and layout, and realised the photographs of pastry products, marmalades, and still life. www.pentoladoro.com
